A detailed breakdown of ownership areas within Creme Digital, including an indicative “skill difficulty rating”, to help ascertain whether assigning duties to existing staff is possible or hiring of new staff is required for the task to persist.

 Daily Standup 3x/week to resolve campaign issues, align team expectations, workloads, provide company and industry updates.

 Deep-dive sessions 2x/week - campaign surgery and industry-related training

 Standby and on-call for any adops members’ requests for help on campaigns, UTM parameter and ad tagging alignments, cross-checks of GA account data and platform data, discussions around new features. Usually around ~5 daily adhoc requests.

 Monthly 1-hour Huddles with each adops member

 Evaluations and Career Progression for each member

 Individual Training and handholding for specific expertise handover

 Contact, calls, vetting and interviews of job candidates

 Management of TIME internet service provider contacts & evaluation of up- and cross-grades in plans or equipment

 TIME router (DNS settings, IP pools, NTP, OpenVPN remote config).

 HP 1820 Switches (kitchen cabinet and adops island)

 Aruba Wireless Access Point - Channel selection and protocol settings

 APC battery backup (manual annual replacement of 12V 9Ah Battery)

 Config of TV’s, Google Chromecast, Conference Speaker, Cables, Google Home Speaker

 Procurement of company laptops

Collation and Evaluation of suitable employee software to be used for day-to-day, including:

 Keeping all team members updated with required app and computer/software updates for the company to operate as expected and for everyone to be as productive as possible.

 Bulk-install/update management via Chocolatey and building of install Script

 Setup of Windows local user accounts, windows upgrades+updates

 Linking of Google Chrome Enterprise + Workspace for global management

 Office Printer Setup on each device

 Pre-installed and configured Software:

Setup of Employee mobile device

 User account creation/suspension/deletion and assignment of licenses

 Email Group, memberships and settings

 Billing and Evaluation of new plans and upgrades

 Company-wide Chrome settings, DNS config, extensions, bookmarks and group-calendars + permissions

 Occasional Email Log Search, reporting and troubleshooting

 Password Resets and account recovery

 User account creation/suspension/deletion and assignment of licenses

 Billing and Evaluation of new plans and upgrades

Special care has been taken to keep company security across our domain cremedigital.com high, for domain and email, maintaining a high rating – implementing best practises and standards, rated through Hardenize

 The Email security features DKIM, SPF, MTA-STS and DMARC are implemented through Cloudflare DNS+Pages+Workers and most other settings and features are done through a combination of HTTP security headers, DNS settings and Google Workspace settings.

 Cloudflare DNS for all company domains and subdomains, security settings, Argo service, Cloudflare Access and Cloudflare Gateway.

 Cloudflare Pages and Workers usage for client websites, form submission handling/digistorm and preview servers for staging environments (taylors previews)

 Collaboration, brief writing and feedback loops with Web developer (Manu) for bigger jobs (initial build, redesign and heavy-javascript solutions)

 Updates to 301 redirects, site security, javascript libraries, structured snippets, job/career pages, new logos/links and updated information via VSCode, GIT and github over Cloudflare Pages automatic CI/CD.

 Google ReCaptcha Enterprise bot scoring mechanics implemented to prevent bot form submissions and capturing of bot score via Google Analytics.

 Implementation, config and running of our selfhosted company Server-side GTM and GA3+GA4 setup for website analytics and marketing tags (Facebook, Linkedin, Google Ads, Amplitude, TikTok)

 Amplitude analytics via Server-Side GTM

 Google Search Console for organic SEO/redirect and structured data handling.

 Google BigQuery data upload and querying for data

Central code repository management and collaboration platform. Maintenance of “Organization” entity - https://github.com/cremedigital. Me/Creme communicate/collaborate with industry people on relevant projects and topics as well as with developers when needed.

 Client website projects

 GTM Public Community templates (submissions to Google)

 Code Snippets for reuse of code, sharing of requirements with vendors and clients (disney, PNB, tableapp, F&NLife, TableApp etc)

 Unique Collection of Platform Click ID parameters repo (proprietary by me/Creme), offered publicly, as used within our own GA4 deployments

 New/suspend/delete Users and assign licenses

 Creation and permission management of Groups and Vaults

 Account recovery

Programmatic Email provider, for transactional emails for our company website form, POWIIS landing page form etc.

 Manage Billing and permissions for finance and developer contact (Manu)

 Email Marketing Campaigns (e.g. EDM’s for shopMYairports)

 HTML email setup, editing of all Dentsu-provided code (update links, image hosting, link encodig scheme, gmail link and translation disabling and updates to UTM’s prior to sending).

 Contact management via Excel/CSV file pruning and uploading

 Managing account on render.com for collaboration over automatic deployment via github for the POWIIS website, configured and built coded by Manu, pointed to by the POWIIS web dev team (tptp.powiis.edu.my)

 Hosts some cloud-based services by Google required to support some single-sign-on features for our internal services Creme’s Wiki and Cloudflare Access.

Provides BigQuery access and Server-side Tagging.

ReCaptcha Enterprise for bot scoring on our website

 Management of company-wide permission-levels to Mgmt, CM and AdOps teams to all Creme-owned GTM, GA, Optimize accounts, via a centralized location

Creme currently manages two Singapore-based KVM-type VPS’es through GreenCloudVPS.

These are barebone unmanaged (no customer support) Linux-based server-instances running inside a datacenter with dedicated hardware resources that can run any software or service required (web servers, database servers, web applications, server-side tagging tools etc).

Managed VPS services with customer support costs anywhere from RM100-RM500/month per VPS depending on service levels and plans. Total cost for our two unmanaged VPS’s are RM450/year, saving us RM1,000-RM5,000 per year depending.

Management, upgrades and updates, installation of services, configuration of networking and docker containers is hence done manually, over SSH through a Linux command line terminal. This requires a fundamental understanding of:

 Built and maintained by me, stored in our company wiki, with details around operating systems, versions, services, daemons, networking, firewall configuration and cloudflare tunnels. This information is mission-critical, as changes or downtime causes services to fail, including client websites if any.

Link to Documentation:

Open up each toggle for details on which services run on which VPS.

Current active platforms with billing and users:

These require the management of:

 Billing Changes, updates to cards and invoices

 Users and permissions

 Ad account creation and billing connections

 Access requests and acceptance

 Troubleshooting of errors and feedback loop with AdOps if problems occur

 Building, Maintaining and Updating to suit our reporting requirements. Examples include:

 Management of license and the one user account with permission to create and use Supermetrics connectors. Currently the contract/subscription includes data connectors for most of Creme’s ad platforms to either Google Sheets or Google Datastudio.

 Currently Supermetrics is used for F J Benjamin shopify sales data and data extraction for some specific reports, as well as heavily integrated into the in2 Marketing Dashboard templates.

 When required by BC or CM, or when approaching direct clients, pricing discussions, scoping and proposal building when needed. Examples:

 Maintain creme’s standard campaign setup convention and flow, via the Setup Flow Chart

 Maintain and set standards for all Creme campaign UTM parameters, across all ad platforms, with procedure around client-owned GA or non-descript situations, available in the AdOps Template document.

 Building and Maintaining GA4 and GTM templates for standardized implementations

 Implementation of all campaign-related GTM and GA requirements, including deploying platform tags for remarketing and conversion tracking on any platform. Alternatively provide insight for BC/CM on suggested approach for difficult and protective clients who won’s share access. This can include writing instructions and or briefs.

For any campaign/landing page, provide insights and evaluations/audits of GDPR, CCPA, privacy, consent management, redirects, server issues as part of verifying that tags and pixels work as expected prior to campaign go-live. Consultation and discussions with Creme teams on next steps.

 Generation and Alignment of UTM parameters for campaigns in collaboration with Ad Ops

 Configuration and recommendations around Meta’s Web Events Configuration, domain verification and mobile app implementation when required.

 Full-scale “enterprise” GA/GTM deployments, be it for Tower Control or adhoc projects, such as EatDrinkHilton, F&NLife, RebateMango or PNB (each year a new implementation) including client-facing client management, training, meetings, planning of deployment, collaboration with in-house web developer and tech teams and other subcontractors/vendors, such as TableApp, including writing specification for development.

Website and/or SEO Audits, such as for JOS.sg or IACT

 Requires a unique set of events to go live, including collaboration with the publisher’s editorial and website/tech team to ensure article page is tagged according to our requirements, implement propaganda features such as website forms and widgets. A combination of advertising knowledge, tag management, attribution, web development is required to ensure integrations are done as per our requirements.

 Tagging via GTM and GA is required, including checks of the proprietary metric Active Reading Time, which needs to be checked each time.

 Specific article checks are required, via the Propaganda Operations Guidelines document

 UTM’s need to be developed and campaigns need to be setup and ran following a specific routine and health check, using specialised tabs inside the WIP document template.

The Propaganda report is managed via Google Datastudio templates and Supermetrics and built-in connectors.

 0.5-1 day employee onboarding, setting up devices and sharing company work methodology.

  In-person training on required tools:

 Cleanup of devices, phone and laptop, removal of signins

 Migration of document ownership to other company staff or department head

 Email forwarding setup and/or alias to arrive in new inbox

 Revoke Software Licenses for 1Password, Google Workspace, Microsoft Office

 Unlink User from All Ad Platforms individually and notify relevant partners. This includes manual removal from many ad accounts on e.g. Linkedin and Quora which have no business manager structure.

 Reinstall of company laptop and or removal of user account and creation of new one for the next employee. Reinstall software and perform necessary updates and cleanup.

 Campaign tracker, taxes and the “Factor” including learning the formula to traverse left-to-right and reverse inside the tracker. Learning to read media plans

 Adops mentality, health checks and critical deliverables

 Basics of Reporting, Creme reporting templates and methodology

 Platforms, placements and ad sizes as a general topic. Learn to identify ads across the web and their origins, understand concept of Publisher vs Advertiser

 Pixels, tags and “tracking” as a concept

 Attribution, models and caveats in the modern world

 GTM/GA basics and fundamentals

 Dissection of the URL, it’s parts and its function

 the Programmatic Landscape and the history of Display

 Maintenance of all staff course completions and certifications via the Training Tracker

 Development, Iteration and Maintenance of Creme’s Campaign Tracker.

 Creating new Filter Views for new employees / removing old employees

 Adding of new rows - cascades to updating filter views, formulas, conditional formatting, sheet protection, cell validation rules as well as all financial documents, commission, revenue, profit, invoice trackers and finder-docs interconnected with the tracker.

 Adding new columns to the tracker - similar to above - cascades into all sub-documents.

Development, Iteration and Maintenance of Creme’s Documents for day-to-day Operations. Some critical and most active documents include:

 Ensure company adheres to requirements to maintain partnership with Meta and Google, by keeping tabs on Agency/Partnership pages, tracking revenue/spend tiers, employee training and certification (more for Google Ads) and linking each employee to be eligible for the programs.

 Keep track of Ad Account “Recommendations” sections, and holding Ad Operations accountable to retain high percentages to keep partnership alive.

 Building of Slides/Powerpoint and Sheets/Excel templates for all departments, such as Creme Credentials (template and master slides), reporting templates (template gallery), previous Excel proposal templates.

 Cheat sheets such as Folder Naming Conventions or Reporting Style Guide & Fonts

Currently one of the members responsible for sharing news and updates relevant to the company, staying abreast of developments in privacy and tracking and overall ad platform features and changes that might benefit us either directly or as ideas and opportunities for the future.

 On a 2x-4x/week basis perusing a bookmark-folder of ~30 advertising publishers, SAAS partner release notes, Google/Meta Updates, Ad Tech & Privacy blogs and Twitter feed for updates on relevant information and news pertaining to our business and industry.

 In emails, Google Chat and Whatsapp, sharing of curated information across the Ad Ops team, and when suitable, across the entire Creme team, said articles and updates.

Provide assistance and consultation to the team and our clients when needed on other topics, sometimes not directly related to our solutions/offerings, but many times assisted in emergencies, prevented meltdowns and rescued client relationships by being able to in-house and value-add fixes, solutions or email responses that gives us a leg up compared to our competitors.